Sarah Lazare and John Wesley Jones

Marketing Agency, Branding Hope: War, Kony, and "Three Cups of Tea"

October seventh marked the eleventh anniversary of the US-led invasion of Afghanistan, making it by far the longest war in US history. The date passed with little public fanfare. Despite vibrant and unprecedented US and global anti-war movements, as well as broad public opposition within the United States, open-ended war has become the backdrop to US society: it is no longer front-page news.  Yet on this somber anniversary, the media was abuzz with Oprah Winfrey’s ...