Chocolate bar of the future is Hend Samir`s first solo show. It is organized and hosted by Medrar for Contemporary Art as one of the awards for its annual arts competition titled Roznama. The exhibition takes a critical view of modern consumerism, individuals’ shopping habits and the role of advertising in manipulating consumer behavior. Chocolate Bar of the Future emulates the visual and sentimental experiences of shopping, with a collection of paintings based on manipulation of photos and magazine advertisements.
Samir (b.1986) studied at the Helwan Faculty of Fine Arts and graduated in 2008 from the department of printed designs. She experiments with numerous techniques, including painting, printmaking, mixed media and installation. Her work has been exhibited in several group exhibitions in Alexandria and Cairo, at Darb 1718, Medrar for Contemporary Art, Tache Art and the Cairo Opera House Galleries. She has also exhibited at the Mattress Factory Museum in USA and at Supermarket art Fair in Stockholm, Sweden.